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02 August, 2012

Being Bi-Bi: A call-to-arms

A lot changes in two weeks.

I blogged about new intentions then. I wanted to reframe my endeavours, but I think even then, I was still a little lost.

That changed last Thursday on the 26th July this year.
I'd been exploring options, looking at where I could apply myself outside work, and the answer was staring me in the face.

The meeting was by chance, I'd mentioned on Facebook that I was looking at an MBA and whether people had any experiences with this kind of degree. A friend-of-a-friend shared a few thoughts, and I decided I should pick their brains over coffee.

So the night came along, the coffee turned into an after-work soda water, and I put it on the table.

I said I want to do something entrepreneurial. I said I've got business ideas that I want to execute on. I said I want to make a difference.

They probed, did I really? What's driving me? Don't I have a book I'm trying to publish?

Things snowballed. There was a twinkle in their eye that suggested I could do this. What was holding me back? I threw up a list of pathetic excuses. All of which were shot down. It's the time for action. This is the business I've been looking at.

We brainstormed.
And to be honest, since then the ideas have not stopped flowing.

I have registered Being Bi-Bi - the site with which I will promote my book. I started talking about it with people. I got in touch with a photographer friend for visuals. I started writing out a plan for finishing the book, building out the site, and for marketing the shit out of it.

There'll be more to it than this page when I'm done with this

This will work. I've effectively been a digital marketer for four years and it's time to practice what I preach. I'm throwing everything at this. There will be no kitchen sink left.

And I'll be blogging about the experience (naturally).

Check out this site I have for planning and sourcing help, I'm currently after a mentor/coach but there will be lots of other things.

And what do I hope to achieve? Any money from the proceeds will go to Soften The Fck Up - an organisation I believe in, and if you don't you should watch this video and try not to be moved.

It's coming. And no stone will be left unturned.