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17 July, 2013

Crowdfunding a Gig - What if Daft Punk Were Playing at Your House?

It was 2009.

The Inthemix forums were vibrant, and there was a rag-tag crew of Brisbane ITMers who consistently missed out on international gigs to the likes of Melbourne and Sydney. But what they lacked in numbers they made up for with passion. And by adopting a collective approach to securing talent for a dedicated few, occasionally they were able to secure DJs way beyond the city's typical capabilities.

This culminated with a thread for some 100 dedicated fans at a private party in Brisbane at the start of 2010. The group pooled their funds, and were able to get trance DJ Richard Durand fresh from his set to a crowd of 30,000 punters at a Sensation party in Melbourne to play on a rooftop.

The event was something special, with the man himself stating:

“I came here not knowing what to expect. I was told I was playing to a party of 100 people and I thought what the f#ck. This 100 people is way better than 30,000. Love you.”

Photo credit: inthemix.com.au

What the posse up in Brisbane had managed to do was crowdfund a gig. This was before sites like Kickstarter, Indiegogo, or the Australian site Pozible even existed.

In my mind, the tactics they employed for drumming up support for such an event played to the things that made the dance music community great, a collective that were there for the music.

A lot has happened since then.

Inthemix has exploded in popularity. The US has started to realise that dance music is something awesome. And the forums and once vibrant Inthemix community has died.

But I still remember that gig from afar, and remember being jealous that the likes of such an event couldn't happen in Sydney or Melbourne.

But maybe I'm wrong?

The site Pozible has just started a competition to crowdfund a live music event. And at the back of my mind is the fact that there's some potential here.

What's stopping you from crowdfunding a Daft Punk concert?

Probably all those dollar bills yo

Would 1 million Australians pay a small amount to see them? Probably not. But I know that a community as engaged as the dance music scene would find a way to fund such a venture. Just like they did in Brisbane.

I'm kicking around the idea I've getting involved with this competition and flexing some Crowdfund Coach muscle. I'm meeting with some friends next week and thinking of illustrating just how powerful the crowdfunding concept can go.

Are you with me?
Get in touch with your thoughts or comment below.